Promotional
Products
If you are looking for the perfect way to establish your company image, then offering promotional merchandise is a strong start.
Every time a prospect picks up their coffee mug with your logo on it or uses your writes with their smooth ink custom pen that displays your brand, you are building brand recognition. This is a powerful tool that will prove beneficial when your prospect is determining who to purchase from. Not only that but psychologically, people feel the drive to give back to those that have provided us with something that we value.
Benefits of Brand Recognition
Certain items have added benefits, such as t-shirts. When you wear a shirt with an emblem on it, you are essentially referring others to that company. Branded shirts are often noted as "walking billboards." Advertisement like this can prove extremely ideal, as "birds of a feather flock together," so it is likely that your clients' friend will be great prospects for your product/service as well.
Artistic-Zeal can help you find the right product to help reach more prospects and build long-term clients. Don't throw away your promotional budget. Call today for a consultation to determine what products you should be purchasing to reach your target market.
How are you promoting your brand? How are you standing out from the competition?
You may have never considered the growth potential that promotional merchandise could have on your branding, but statistics show that these promotional products could dramatically impact your return on investment.
The problem is that most companies aren't educated on what the best branded products are to reach their specific customers. Many companies are throwing away dollars on personalizing the latest trending gift, just to find that as soon as the fad goes away, so does their prospect's memory of the business. Or, even worse, companies are spending a significant amount of their funds on paper products or cheap items that like pamphlets, nicknacks or other low-cost personalized gift items that recipients immediately dispose of.
Could you be missing out on potential customers due to lack of targeted branding?
Promote Items With Purpose
At Artistic-Zeal, we take the guesswork out of trying to find the right advertising product for your demographics. We have highly targeted studies built around finding the marketing gifts that work for your customer demographics.
By focusing on branding the right products, in combination with your other other advertising endeavors, you'll be able to optimize your marketing and enhance your return on investment.
Statistics show that 82% of people are more favorable to your brand if they receive a promotional product from you and through all generations, they are ranked the #1 most effective form of advertising to prompt action. 83% of people are more likely to do business with you as well and by adding promotional products into your advertising pool, your other media (ie: Pay-Per-Click, Social Media, etc.) are 44% more effective.
As a whole, most items are kept 1-5 years, but certain gifts highly outperform others. For instance, wearable items (ie: shirts, hats, etc.) are among the top performing gifts, followed by writing instruments, bags, calendars, and drinkware (ie: coffee mugs, sports bottles, etc.).
91% of consumers have at least one promotional item in their kitchen
74 % have at least one in their workspace
55 % have at least one in their bedroom
